Advertise with us

Be heard on the radio and found online with stories that make customers eager to buy.

We believe in radio this much!

102.1 The Bull is owned by Iliad Media Group. And Iliad is owned by its employees. We believe in radio so much, we bought the company. We want to make you a believer too.

If you want to get more customers into your business, more attendees to your event, or more employees hired, then you need to get your message heard by our listeners. It’s that simple.

We’re local. We know the market best. And we always do the right thing for our advertisers. Why wouldn’t we, we own the place.

Fill out the form and let’s talk.

91% of adults 18+ listen to the radio every week.

Nielsen Audio Today 2023

Supercharge your business with radio plus digital.

If your message is being heard on 102.1 The Bull, your business needs to be easy to find online too. It’s a one, two punch that packs a wallop – and increases your return on investment. We can help with both.

One size doesn’t fit all.

Our smart, fun and caring marketing consultants will develop a custom radio + digital plan to suit your needs and grow your profits in 4 easy steps.

1. Fill Out The Form.

We’ll get right back to you to set up a time to discuss your marketing needs.

2. Tell us about yourself.

We’ll ask questions to make sure we really understand your business.

3. Say yes to our help.

We’ll provide a thoughtful plan (or two) designed to meet your specific objectives.


We’ll report monthly on how your campaign is working and optimize as we go.

Why do advertisers love 102.1 The Bull?

With the best country from the ‘80s, ‘90s, and today, The Bull plays the music country fans want to hear. It’s also home to popular morning team Rick & Carly. Target audience is Adults 25-54 with a strong listenership Adults 35-64. Featuring greats like George Strait, Garth Brooks, Tim McGraw, Kenny Chesney, Blake Shelton, Jon Pardi, and more.

25,626 people 12+ listen to 102.1 The Bull every week for an average of 5.7 hours.

Eastlan Burley-Twin Falls Survey, Jun – Nov 2023

Don’t just take our word for it.

"The Iliad Media team meets with me monthly with reporting that shows where all my marketing dollars go. They make constant recommendations and updates to keep my practice top of mind on their stations and online. I am beyond grateful."
Braces R Us Orthodontics
"Iliad Media Group gave my business an awesome top-of-mind awareness campaign with high impact radio in Boise and Twin Falls. Sales increased 48% vs. the prior year after just 90 days of advertising with them. The response was crazy good.."
"We trust Iliad Media Group implicitly to get our unique messaging out to both the Magic and Wood River Valleys. They’ve proven that ‘Yes, radio ads are quantifiable!’ Without Iliad as a partner, we would see a significant drop in our business."
Evans Plumbing, Inc.