102.1 The Bull Magic Valley's Best Country
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102.1 The Bull is owned by Iliad Media Group. And Iliad is owned by its employees. We believe in radio so much, we bought the company. We want to make you a believer too.
If you want to get more customers into your business, more attendees to your event, or more employees hired, then you need to get your message heard by our listeners. It’s that simple.
We’re local. We know the market best. And we always do the right thing for our advertisers. Why wouldn’t we, we own the place.
Fill out the form and let’s talk.
91% of adults 18+ listen to the radio every week.
Nielsen Audio Today 2023
If your message is being heard on 102.1 The Bull, your business needs to be easy to find online too. It’s a one, two punch that packs a wallop – and increases your return on investment. We can help with both.
Our smart, fun and caring marketing consultants will develop a custom radio + digital plan to suit your needs and grow your profits in 4 easy steps.
We’ll get right back to you to set up a time to discuss your marketing needs.
We’ll ask questions to make sure we really understand your business.
We’ll provide a thoughtful plan (or two) designed to meet your specific objectives.
We’ll report monthly on how your campaign is working and optimize as we go.
With the best country from the ‘80s, ‘90s, and today, The Bull plays the music country fans want to hear. It’s also home to popular morning team Rick & Carly. Target audience is Adults 25-54 with a strong listenership Adults 35-64. Featuring greats like George Strait, Garth Brooks, Tim McGraw, Kenny Chesney, Blake Shelton, Jon Pardi, and more.
24,022 people 12+ listen to 102.1 The Bull every week for an average of 5 hours.
Eastlan Burley-Twin Falls Survey, January – June 2024
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